Optily has been designed to optimize Facebook Ads and Google Ads campaigns, including Instagram and YouTube, using channel data or Google Analytics eCommerce data as the core Source of Truth in its initial offering.

More advertising platforms, as well as alternative Sources of Truth, will be added in the future to cater to expansion and ongoing demand.

While we have our own Product Roadmap defining which other platforms we will incorporate, if you have a specific platform(s) you would like to see incorporated into Optily, then please let us know below!

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