There are a few reasons why your campaigns may not be available when you are building an OptiGroup individually or as part of an overall marketing strategy. The good news is that, you will be able to see them, and find helpful information on the reasons why they are ineligible, in the "Ungrouped Campaigns" section underneath the strategy wizard.
As shown in the screenshot above, directly underneath the strategy wizard, you will see a table titled "Ungrouped Campaigns" and each ineligible campaign should be listed, along with a brief explanation on why you cannot use it in an OptiGroup.
Some of the most common reasons are as follows:
"Campaign appears to be used in other OptiGroup"
This is a safety mechanism to ensure that we don't make multiple changes to the same campaign which could result in unpredictable budget recommendations. If you really want to use it in a new campaign, simply edit the old OptiGroup, remove the specific campaign, and it should be available for selection.
"Campaign is Inactive"
This is a safety mechanism to ensure that we don't allocate budgets from inactive campaigns to live ones, which could cause you to overspend. If you specifically do want to use it in an OptiGroup, please change its status to active in Facebook or Google.
"Campaign has ended"
This is also a safety mechanism to ensure that we don't allocate budgets from ended campaigns to live ones, which could cause you to overspend. If you specifically do want to use it in an OptiGroup, please extend its end date in Facebook or Google.
"Campaign is not CBO (Campaign Budget Optimization)"
This is specifically related to Facebook campaigns only and is a limitation because campaigns without CBO don't actually have a budget to reallocate! The only solution is to enable CBO, exit the OptiGroup creation process, go to your Facebook Ads Manager, enable Campaign Budget Optimization, and click Publish. Now, back in Optily, start your OptiGroup creation again by clicking the Create OptiGroup button. The campaign will now be available for selection.