Google Tag Manager allows you to delegate access to other users at the Account and Container level. Users can be granted the ability to view or administer other users at the Account level.

Add users to an account

To add users to a Tag Manager account:

  1. Click Admin.

  2. In the Account column, select User Management.

  3. Click ➕.

  4. Select Add new users.

  5. Enter one or more email addresses.

  6. Set Account Permissions. User is selected by default, and this level allows the user to view basic account information. Select Administrator if the user should have the ability to create new containers and modify user permissions for accounts and containers.

  7. Click Invite.

Edit users on an account

To edit an existing user on a Tag Manager account:

  1. Click Admin.

  2. In the Account column, select User Management.

  3. Select an entry in the Account permissions list. You can use the search and filter tools at the top of the page to narrow down results.

  4. Modify account permissions as necessary.

  5. To modify individual container permissions, click 🖊️ and select the desired options. Click Save to continue.

  6. If you wish to remove this user from access to the current container, click Remove.

  7. Click Save to save your changes.

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