The Optily Ad Strategy framework is based upon a proven 3-step marketing funnel methodology. Optily analyzes where in the marketing funnel each of your live, eligible campaigns are (Top, Middle, or Bottom of funnel) and then we group all campaigns accordingly into OptiGroups for reporting, recommendation, and most importantly, optimization purposes.

We do this by looking at the optimization settings of your campaign - in the case of Facebook we look at your Objective and for Google, we look at your Bidding Strategy.

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