Optily groups campaigns together based on shared characteristics like similar optimization goals. For example, you may consider a campaign targeting site visitors as Top of Funnel, but when we see that you are Optimizing for conversions, we consider it to be Bottom of Funnel.

Remember that our suggested structure is just that, a suggestion, so you don’t have to follow our recommendation; just drag and drop campaigns to move them between Funnel Stages or move them down to the ungrouped campaigns section. You can also rename the “container” for campaigns (we call it an OptiGroup) if it makes sense for you, for example, you could put all campaigns targeting German together in one OptiGroup and call it “German Market”.

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